Kiddi Story Time: Alive and Well

Kiddi Caru - 9th October 2019

There have been recent reports that bedtime stories have become a dying art.

As a precious time between parents and their little ones with developmental benefits, we didn’t want to believe that this was true.

This is why we recently conducted a survey to discover how much exposure children aged 0-5 years old are having to this important literature.

The data revealed that not only is the bedtime story still alive and well, with 99% of parents claiming they still read to their child (86% doing so as part of the bedtime routine) but the majority of children are being read to every day (75%).

And parents don’t think that devices are taking on the responsibility of reading off of them either, as a staggering 98% still prefer good old-fashioned physical books when reading to little ones.

So, Why is Reading to Young Children Important?

Although they might not understand every word you’re saying, this doesn’t mean toddlers do not benefit from being read to.

Story time from a young age has a range of benefits that make taking time in the day to sit down and share a story something worth doing.

Technology Break

Technology has its place in everyday life, even for toddlers a little exposure to technology isn’t harmful.

However it’s a fact that electronic devices, with blue lighting, can be very stimulating - not ideal when tryi

By starting the bedtime preparation 15-20 minutes earlier, you can dedicate time for a story before leaving them to drift off. The sound of your voice will help relax them, making falling asleep an easier task.

The majority of parents (86%) do believe that children are enjoying books less because of the availability of entertainment on screens, such as games on tablets, consoles, TV shows and movies. But there are other great benefits of reading to children clearly illustrate why keeping the tradition of bedtime stories alive is vital to a child’s development.


Very young children may find some story concepts hard to grasp when explained by an adult, that is why many children’s books often have a moral or teach an important life lesson. By entwining a moral throughout an engaging story, you’re giving the life lesson context, which makes the reasoning simpler for young children to understand.

Although three quarters of parents admit to not choosing books based on whether it has a moral, many children’s books are written with the aim of teaching a lesson anyway.

Children’s books can demonstrate concepts such as honesty, sharing, diversity and self-confidence in fun and relatable ways, without compromising the story.

Fuels Imagination

Seeing magical, fictional characters on a page and hearing the extraordinary things they get up to helps little ones strengthen their imagination. They will begin to transfer storylines and character types into their everyday play or even start role playing by acting out scenes in the book.

This gives them the opportunity to be creative, a personality trait that becomes useful in many walks of life.

Teaches Focus

Getting children into the habit of sitting still and listening for the full duration of a story helps their attention span by teaching them how to focus.

This is great preparation for when they start in an educational setting. Whether at nursery or when they start school, the educational provider in these environments will usually ask children sit down for a group story or song. Having already developed their focus at home will make it easier for them to sit still when required to.

Speech and Language Development

Reading to your child provides a unique space of one-to-one time where they can really listen to language and practise their own speaking without distraction and background noise.

Young children watch and listen as adults read to them, understanding the sounds made with different movements of their mouth and lips.

Books also play a huge part in teaching children their first words such as colours, shapes, numbers and animals, with every new book providing a chance to expand their vocabulary.

Kiddi Caru Recommend

Although there are specific books targeted at those under one, any children’s book with bright illustrations and fun rhymes will be enjoyable for all babies and toddlers. Here are a few of our favourites at Kiddi Caru perfect for little ones from babies to pre-schoolers:

Giraffes Can't Dance

By Giles Andreae and Guy Parker-Rees

The rhythm and rhyme of Giraffes Can’t Dance make this a fun book to listen and engage with whatever the age of the child. The story follows Gerald, a giraffe that is rhythmically challenged, unable to join in with the jungle dance due to his clumsiness. However, he meets a friendly cricket that teaches him to find his own style and with that Gerald finds his rhythm and the other animals watch in awe.

The Very Hungry Caterpillar

By Eric Carle

A classic for over 50 years, the very hungry caterpillar has been a staple of children’s book shelves for generations. Most know the story but for those who need a refresh, it follows a little caterpillar with a big appetite. Readers follow the journey of the caterpillar through quite the feast, until he morphs into a beautiful butterfly.

Billy and the Beast

By Nadia Shireen

This book adds a touch of diversity to children’s book collections. The heroine Billy and her loveable ginger cat sidekick meet a terrible beast during their walk through the woods. In order to stop this beast turning her woodland friends into soup she has to use a few tricks her sleeve (or hair in this case).


By Steve Antony

This book has the benefit of inclusion but exploring it in an incidental way, unlike many books with a character with disability, Amazing shows the lead character in a wheelchair without making detail the focus of the story. The story follows a little boy who happens to have a pet dragon called Zibbo, he may not be like other pets but is just as amazing, like his owner.

If All the World Were…

By Joe Coelho and Allison Colpoys

Some topics are difficult to discuss, and of all of them Death is usually the hardest for a child to grasp. If All The World Were explores a young girl’s love for her grandad and how she copes once he is gone, exploring memories of their time together in different seasons and how she eventually deals with his passing in a positive, heart-warming way.

For More Great Books…

For more great books for 0-5 year olds take a look at the Great Books Guide by Book Trust. These lists are updated annually and provide lists of all the best new children’s books released in that year.

You can find the 2018 lists here:

Great Books Guide 2018: for children aged 0-3
Great Books Guide 2018: for 4 to 5 year olds

Competition Time!

Get your child or children to draw their favourite storybook character, alongside the book they feature in for a chance to win a bundle of books for their age group and a Waterstones voucher. There will be three winners, one in each age group 1 to 2 years old, 2 to 3 years old and 3 to 5 years old.

Step 1. Take a photo of your little one’s masterpiece alongside their favourite book.

Step 2. Follow us on your chosen social media platform.

Step 3. Upload the photo to social media (Facebook, Twitter or Instagram) tag our account and use the hashtag #Kiddistorytime to be entered into the competition.

The winning child will be featured on the Kiddi Caru social accounts, winning a prize consisting of five books for their age group, a £10 Waterstones gift voucher and their very own cuddly Roo.

Competition T&Cs
• Only one entry per child but multiple from the same family can be entered.
• All steps of the competition must be followed in order to complete your entry.
• The prize cannot be exchanged and has no alternative cash value.
• Duplicate books will not be exchanged, the prize is final.
• Images should not contain children unless the parent has given written consent, this will need to be shared with us to complete your entry, otherwise it cannot be shared on our social platforms.
• Deadline for entries will be 27/08/2019.
• A winner will be chosen on the 02/09/2019.


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